Little Miss Geek – Wearable Tech Event
On International Girls in ICT Day, 25th April 2013, campaigning technology agency Little Miss Geek returned to St Saviour’s & St Olave’s School . Showing Year 9 students who are currently considering undertaking a GCSE in Computer Science what they could aspire to do in a career in technology, they were introduced to how technology is used in the fashion industry, particularly in the development of wearable technology.
It was a fun packed morning with inspirational speakers from fashion and technology industries including Charu Desodt from Microsoft, Clara Mercer of the British Fashion Council and Francesca Rosella from CuteCircuit, whose dresses have been worn by Katy Perry & Nicole Scherzinger. Justin Tomlinson, MP for North Swindon and Member of the Video Games Industry All-Party Parliamentary Group and Dr Jo Twist, CEO of UKIE were also in attendance at the event and were both impressed with the event and the talented students of St Saviour’s & St Olave’s school.
The morning also included coding and t-shirt workshops as well as prizes such as Xbox 360s and a Dell tablet for the girls who produced the best work. All the girls received goody bags courtesy of Microsoft and a limited edition London Fashion week Mulberry bag courtesy of Clara Mercer of the British Fashion Council. The students were also able to see Nicole Scherzinger’s famous Twitter dress which received live Twitter feeds on the day and were able to try on other dresses created by Francesca Rosella from CuteCircuit.
Although, the event was for one morning, it lead to a whole load of promotion and publicity to highlight the fantastic work of Little Miss Geek and the bright young talent of St Saviour’s & St Olave’s School. On the day press from the world of fashion and technology were also in attendance. With the students appearing on YouTube, the Little Miss Geek blog, Grazia, the Independent, Vogue, Marie Claire, Computer Weekly and Yahoo and Wired! The event even took over Twitter for the morning with 321,852 unique Twitter accounts reached and 414 tweets.
The students really enjoyed themselves and would love to thank Belinda Parmar, Lucie Sarif and Joana Pereira from Little Miss Geek, Microsoft for sponsoring the event, Charu Desodt from Microsoft, Clara Mercer of the British Fashion Council, Francesca Rosella from CuteCircuit, Justin Tomlinson, MP for North Swindon and Dr Jo Twist, CEO of UKIE and Mr Talbert for getting Little Miss Geek to come to our school again to see more of our bright young talent.